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Dan Radu – Thoughts on Winning the Best Professional Services Award – Top 3


Dan founded Macro to help companies create magical customer experiences through the orchestration of technologies, people, processes, content and data.

Dan and the team at Macro continuously strive to enable companies to elevate their customer experience with sales and marketing technologies in order to help them deliver effective marketing operations services and strategies on a global scale.

He also helps B2B marketers become more data-driven to achieve better results from their marketing technologies and CRM tools. His sharp vision for the future of the industry, combined with his passion for technology, are what drive his desire to help his clients’ businesses succeed.

Dan is an experienced speaker and community organizer, presenting on topics such as B2B marketing technology, process improvement, and marketing in general. He’s been cited in several marketing automation publications and has received a number of industry awards.

Dan’s professional background includes B2B demand generation consulting for Microsoft Dynamics CRM and various international marketing roles in Europe and North America, as well as a degree from the Ted Rogers School of Management at Ryerson University, where he studied both business and information technology.

In his spare time, Dan loves exploring the outdoors, keeping up with technology news, or traveling. Sometimes he slee.


1. What does winning the CanadianSME National Business Award mean to you and your organization?

When it was announced that Macro had been recognized for Best Professional Services, I was ecstatic. I couldn’t have been prouder of the team. This award is a reflection of the hard work that we do every day to create magical customer experiences for clients through the orchestration of technologies, people, and data. It’s a beautiful thing to see how everything comes together

2. What piece of advice would you give to entrepreneurs?

While reflecting on the award, I put together some recommendations that I would give to entrepreneurs. I wrote my reflections on LinkedIn the following week. One that I would like to emphasize is to let go of perfect. When you’re starting out, it’s critical to test the market with ideas, assess reactions and track the messages you hear. Never assume a perfect plan will go accordingly. It usually doesn’t, and that’s okay.

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