Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, will teach, coach, and guide you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage in your marketplace.
Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.
Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. And it shows you how to apply the pragmatic lessons of Agile software development to absolutely everything and to accelerate your leadership career and your company’s success by stepping up from mere evolution to punctuated equilibrium, evolution as breakthrough.
You and your business need innovation as never before and unlike anyone else’s. This is lesson number one. And in the space of eleven chapters, Innovating Innovation offers lesson number two: You don’t need to be a genius to deliver the performances, products, and services of innovation at genius levels in the most opportunity-rich and threat-intensive business environment in history. Your management and leadership skills will improve immensely, taking your business to a level of innovation success beyond what it has ever achieved before.
Innovating Innovation is a step-by-step handbook for teaching, and at times even tricking, your organization, your culture, and your company into real-world change
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David Morey, Chairman, and CEO of DMG Global and Vice Chairman of Core Strategy Group, one of America’s leading strategic consultants―and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama’s Inaugural Ball. The award-winning coauthor of The Underdog Advantage, and The Leadership Campaign, Morey has advised a who’s who of Fortune 500 CEOs and companies and many of the world’s top political leaders, including five Nobel Peace Prize winners.
“Voila―a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets.”
Pat Mulhearn, CEO, NorBelle, LLC