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Introducing Cisco Designed for Business

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By Lissa Ricci, VP of small business solutions, Cisco Canada


When I speak with small business owners and entrepreneurs, I often see the confusion on their faces. “Cisco? Who are they are? What do they do? Do they make technology? For small businesses?”

If you are a small business leader and aren’t familiar with Cisco, you aren’t alone. For more than 30 years, we’ve made high-quality technology products for really big companies. And we are really good at it. But we also make really great technologies for small businesses, because we believe you deserve the same products and services. We just haven’t always been great at telling you about them, and how they can help your business. That ends now. This month we launched Cisco Designed for Business, a portfolio of products that are just that – designed for you. And I’m very excited to tell you about it.


What is Cisco Designed for Business?

Cisco Designed for Business is a portfolio of Cisco products that have been designed or curated for small businesses. Simply put, it is a collection of our products that are best suited to help organizations like yours connect, compute, and collaborate securely.

What does that mean? It means cloud-based security and meetings products that you can purchase for a small monthly subscription fee. It means high-quality networking products that deliver reliable connectivity and robust features that aren’t available from competitor solutions. It means technology that lets you focus on your business, not the technology running it.


What products are part of Cisco Designed for Business?

The Cisco Designed for Business portfolio includes both on-premise technologies and cloud-based technologies. On-premise technologies are products that you install within your business and are physically located there, like phones or wireless access points. Cloud-based technologies are accessed over the internet.


Here are a few of the products, and what they do, that is part of the Cisco Designed for Business portfolio:

• Cisco Webex: cloud-based voice, video and meetings products that help your employees and customers stay connected, no matter where they are.
• Cisco Meraki: networking switches, access points, and routers that keep you connected to the internet and your customers on Wi-Fi.
• Cisco Umbrella: a cloud-based secure internet gateway that protects your employees from accessing malicious websites online.

What products are part of Cisco Designed for Business?

The Cisco Designed for Business portfolio includes both on-premise technologies and cloud-based technologies. On-premise technologies are products that you install within your business and are physically located there, like phones or wireless access points. Cloud-based technologies are accessed over the internet.


Here are some of the criteria that may make Cisco Designed for Business right for you:
We invest in product development

Cisco has invested many billions of dollars in our own R&D and homegrown portfolio, as well as in acquiring some of the best technologies on the market. Cisco Meraki and Duo multi-factor security are just two examples. We are constantly improving our products and enhancing their features to deliver better value to you, our customers.

We believe in simplicity

We have made it easier to buy, install, and manage our solutions. Cisco Designed focuses on taking technology challenges off your plate, so you can focus instead on how technology is driving your success.

We understand business

We know that running your business comes first. And we know that technology can be a business driver or a business impediment. That’s why we curated the Cisco Designed portfolio around what our products help you achieve: faster, more reliable internet connectivity. Secure, meet-from-anywhere meetings. More productive employees. Happier customers.

If I’m just starting to evaluate my technology needs, where should I begin?

Every business needs internet connectivity. Start by evaluating what kind of networking products will give you a reliable, secure connection your employees and customers need. Then ensure you choose an option that gives you room for growth so that you don’t need to upgrade in the short-term. Next, consider the size of your IT team if you have one. Some networking products are complicated to manage, others are simple. Some can take a long time to provision and troubleshoot, others can take mere minutes.

I firmly believe that technology should be foundational for all businesses. So beyond a network, decide what your business goals are and how technology can help you achieve them. You may find that you have a need for many products, or just a few. If you aren’t certain how to align your business goals to technologies, look to a trusted partner that can help you make those connections.

If you have questions about Cisco Designed or how to incorporate technology into your business, contact me at lisricci@cisco.com. I believe that technology should allow you to focus on running your business. Because our business is IT. Yours is up to you.

Lissa Ricci – Vice President Of Small Business Solutions for Cisco Canada

Lissa Ricci is the vice president of small business solutions for Cisco Canada. She is passionate about technology and how it can help growing businesses achieve their goals. See how our solutions can help your business at cisco.com/ca/smb.

 

 

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