Garrick Tiplady is a global business leader with twenty years of experience managing and advising businesses at innovative, mission-driven companies. As Managing Director of Facebook Canada, Garrick ensures that Facebook is a positive contributor to Canada’s economic, social and cultural fabric. He leads the Canadian team with a long-term vision and a strong sense of purpose in all areas of the business – whether impacting the innovation agenda in Canada, working across industries with businesses both big and small, or building community at a global scale. Garrick is a strong advocate for the power of technology to enable small businesses and has been deeply involved with Facebook’s efforts to support small businesses during the COVID-19 pandemic.
What is your key advice to small business owners during these challenging times? And what steps should they take to keep their small business afloat during the current crisis?
“With fewer people walking into stores, eating out at restaurants, or attending fitness classes, small businesses must find new ways to expand their reach and engage with customers. It’s important that Canadian business owners re-think about meeting their customers where they are – and that’s online.
We’ve jumped forward by a decade in only a few short months – now more than ever people around the world people are shopping online, and the pace of e-commerce adoption is expected to stick even after the pandemic. Every business needs to be an e-commerce business. With the right tools, adopting a digital-first approach can open up a world of opportunity. Take My Bollywood Body, a Brampton-based semi-private gym that pivoted to online when the pandemic hit. Now, they offer virtual workouts to their online community and expanded their reach by providing online coaching to their clients globally.
The small businesses that are not just recovering but thriving are the ones that are leading with a digital-first approach and building their companies by creating a community around their brand. And people want to make deeper connections with the businesses they shop from — from February to May 2020, the number of people searching for a local businesses on Facebook increased by 23 per cent.
At Facebook, we understand leading your business through a digital transformation in the middle of the pandemic isn’t easy. We’re listening and we want to help, which is why we’re recently introducing new suite of tools specifically developed to help small businesses save time and find efficiencies in how they use our platforms and connect with customers.
You don’t need to restart – re-evaluate and re-envision your business to map back to the needs of your customer.” – Garrick Tiplady, Managing Director at Facebook Canada