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Key Advice To Small Business Owners For 2021 by Margaret Stuart

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Margaret Stuart, Country Manager, Salesforce

As Country Manager for Salesforce Canada, Margaret Stuart is responsible for leading the growth strategy and business operations to deliver customer success and digital transformations.

 Margaret was previously the Senior Vice President of Sales and Operations at Blackberry where she was responsible for BlackBerry’s enterprise software go-to-market, global Inside Sales, and the BlackBerry Workspaces solution. Prior to this, Margaret was Vice President, North American Business Development at SAP.

 Margaret has more than 20 years of experience in sales, go-to-market, and product management with technology companies including  Longview Solutions and Siemens   Healthcare (now Cerner).

 She’s a board member at Elevate and has a B.A. in Computer Science from Trinity College Dublin. She is also a graduate of The Judy Project, a Rotman School leadership forum.


What is your key advice to small business owners for 2021? 

Small businesses are what makes a community and Canada’s SMBs have demonstrated resilience and innovation throughout 2020 – qualities that will continue to be important as we head into 2021. Looking at the year ahead, it’s important to double down on digital, while being prepared to innovate safely with customer experiences.  The digital imperative is here to stay and frictionless, personalized experiences are the new norm.

According to recent Salesforce research, 88% of customers expect companies to accelerate their digital initiatives because of the pandemic. In fact, 68% of customers agree that COVID-19 has elevated their expectations of brands’ digital capabilities.

Small businesses should also leverage technology that will provide a 360-degree view of return-to-work readiness across locations, employees, and visitors, and make data-driven decisions.

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