My mum operated two businesses – a flower shop and a Christmas tree farm – for a total of 46 years. Before her, my grandmother operated her own fabric store for 18 years. I’ve seen with my own eyes many of the challenges facing female entrepreneurs, including difficulty obtaining credit, the challenges of balancing family and business life, the lack of a social support network, and much more. But thanks to new technologies that give women opportunities to start and operate businesses online, social media platforms like Twitter that help connect with local communities and market to the world, and the ground-breaking advances of all those women entrepreneurs who came before us, female business owners of today are better positioned than ever before to succeed.
Michelle Slater – Head of Business Marketing at Twitter Canada
Michelle Slater is an award-winning marketer, with 20 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Business Marketing at Twitter Canada, Michelle leads the strategic planning and execution of cross-channel marketing campaigns to drive awareness and adoption of Twitter with Fortune 100 brands in Canada. Prior to joining Twitter, Michelle pioneered social media marketing at RBC. Michelle is an avid runner, a marathon coach and volunteers with the Toronto Cat Rescue. She is also an event co-lead of the North America chapter of Twitter Women, an employee resource group to advance women in technology.