The Future of Social Media Marketing

Stay up-to-date with best practices and most effective techniques

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Overview

Brands are reaching new audiences using social media platforms like Instagram, Facebook, Twitter and LinkedIn like never before. Yet social media platforms are evolving and the way people interact with them is changing as well. Attention spans are shrinking and brands must work harder to stand out in a crowded marketplace.

In order to successfully leverage social media, brands must adopt an interactive, customer-first approach. By learning about current best practices and case studies from innovative brands, learn the latest social media strategies to help your brand shine in 2019 and beyond.

Earn 3.5 CM CPD credits

April 17, 2019
9:00 a.m. – 4:30 p.m.

Member: $645
Non-member: $845

3+ Member: $595 
3+ Non-member: $795
The Advocates’ Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON
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You Will Learn

  • How to develop a future-fit social media marketing strategy
  • Current social media trends and best practices
  • Building social media experiences for your brand
  • Fundamentals of promoting and measuring engagement

You Will Benefit From:

  • Key tactics for marketing to audiences on Facebook, LinkedIn, Instagram and Twitter
  • Understanding of future trends on social media and what this means for brands
  • How to integrate video, Instagram Stories and other trending features into your marketing strategy
  • Inspiring examples of social media success from innovative brands in various verticals

 

Who Should Attend

Attendees should already have at least a basic understanding of the major social media platforms in a marketing context. Great also for those who oversee social media programs in their organizations. If they’ve never used social media this probably isn’t the seminar for them.

 

Facilitator

Emily Baillie
Founder + Chief Content Creator
COMPASS CONTENT MARKETING

Emily Baillie, CM is a Digital Marketing Professor & Entrepreneur with 12 years of digital communications and marketing experience.

Through her Toronto-based business Compass Content Marketing, she has provided marketing strategy, training and social media marketing services to clients including GlaxoSmithKline, MasterCard, Northern Ontario Travel, Backyard Living Expo, Lou Dawgs Southern BBQ and TravelWeek.

Emily is a Chartered Marketer and past member of the Canadian Marketing Association Digital Council. In addition to running her business, she teaches content and social media marketing courses part-time at Humber College & McMaster University. Emily is also a Global Ambassador for Hootsuite, which is a leading social media management platform.

 

Seminar Cancellation Policy

Cancellation of registration must be received in writing (e-mail is acceptable) no later than fifteen (15) business days prior to the date of the seminar in order to receive a full refund. Cancellation of registration received within fourteen (14) and four (4) business days of the seminar will be subjected to a refund, less 10% of the registration fee to meet administrative costs. No refunds or credits will be given for cancellations made three (3) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime at no extra cost.

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