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Thoughts On Innovation – David Ciccarelli


As Chief Executive Officer, David is responsible for setting the vision, executing the growth strategy, creating a vibrant culture, and managing the company on a day-to-day basis. David is wholeheartedly dedicated to growing the company to become a world-class organization and leading the industry in the digital age.

He successfully raised $2M in funding from the Business Development Bank of Canada, followed by a USD $18M Series A funding from Morgan Stanley Expansion Capital located in San Francisco.

David has been happily married to his wife, Stephanie, for more than 10 years. They have a son and three daughters and live in London, Ontario, Canada. In his free time, he enjoys listening to audiobooks, running, and biking.

What is your definition of “innovation”?

At the heart of the matter, innovation is about creating something new or doing something differently. This means innovating results in new products and services, yet also new methods and processes.

Why is it important for companies to innovate and invest in modern technologies?

To compete in today’s landscape, it’s important to evaluate your current systems and processes to spot opportunities for improvement. Consider first starting with employee interviews or perhaps a recent employee engagement survey that asked about your existing systems. From there you’ll get pointed in the direction of which systems need improving. Taking that a step further, one exercise is to run an end-to-end process with the deliverable being process map of your current state. It’s likely that several steps could be eliminated or perhaps a new system would be able to automate much of the manual work currently being done.

What advice can you give to Canadian businesses looking to make the most out of their investments in innovation?

Pick a problem, a single problem and define it well. Use a problem-solving framework such as a three-step process of crystallizing the problem, aligning the problem with your team and stakeholders to validate you’ve got it right and then developing potential solutions The solutions you come up with may include investment in technology, such as software or hardware. But, don’t feel that innovation needs to be expensive. Consider beginning with a no-tech solution, then graduating to a low tech solution and finally the high tech solution. While it’s tempting to implementing new software right way, skipping steps in your problem-solving process could result in wasted resources, or worse being set back due to poor planning or solving the wrong problem

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