Lissa Ricci is vice president of small business solutions for Cisco Canada. She is passionate about technology and how it can help growing businesses achieve their goals. See how collaboration solutions can help your business by trying Cisco Webex for free at webex.ca.
What is your definition of “innovation”?
Innovation is all about creating new solutions for existing problems. We want our small business customers to be productive, grow and stay competitive – and having solutions that empower them to do that is key. At Cisco, we have a rich history of innovation and collaboration, bringing customers, partners, entrepreneurs and academics together to create, test and refine leading-edge technologies that will ultimately solve pain points, whatever they are, for entrepreneurs.
Why is it important for companies to innovate and invest in modern technologies?
Whether you’re a large enterprise or a small business, investing in technology is no longer a nice to have. Modern tech can help you reach more customers, be more profitable and improve productivity. Investing in new technology also doesn’t mean overhauling and can suit businesses and budgets of all sizes. If you’re not investing, you’re missing out on growth opportunities for your business.
What advice can you give to Canadian businesses looking to make the most out of their investments in innovation?
Innovation is an ongoing process and it isn’t always going to be large, flashy and disruptive. Equally important is ensuring you are continuing to support smaller, incremental innovations that together, will make a big impact. Focus on your most valuable innovation experiences and leverage your employees’ strengths and passions to encourage future innovation.