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Thoughts On Innovation – Susan Bowen

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With over 20 years’ experience in the technology industry, Susan understands the importance of
transformational leadership to stay at the forefront of customer needs and expectations. Prior to taking
on global leadership at Aptum (formerly Cogeco Peer 1), Susan was Vice President and General Manager
of Cogeco Peer 1, EMEA, where she spearheaded strategic direction. Susan has also held the role of
Chief of Staff UK & Ireland at Hewlett Packard Enterprise (HPE) following her tenure of over 16 years at
HP UK Ltd. Susan has a post-graduate certificate in Education from the University of Greenwich, a
Masters Certificate in Project Management from George Washington University, and a Bachelor of
Science, Business Information Systems from the University of Portsmouth. Susan is also a Board member
and Non-Executive Director for Versarien PLC and a Non-Executive Director and Trustee for JISC.


What is your definition of “innovation”?

Businesses today are faced with rapidly expanding volumes of information and data is becoming an integral part of their infrastructure. We believe technology will help harness the power of data to enable better decision-making, risk evaluation and customer engagement. Innovation is about being able to adapt to meet the expectations of your customers, partners, employees and the market in general.


Why is it important for companies to innovate and invest in modern technologies?

It’s important because technology and customer expectations are always evolving. For example, 5G cellular technology is about to transform the way we consume information and media by enabling much faster speeds. Businesses need to account for how their customers and partners will use technologies like 5G and what new applications will appear that might allow companies to create a competitive advantage and drive more revenue growth.

What advice can you give to Canadian businesses looking to make the most out of their investments in innovation?

Make sure you’re investing in the right technologies and skills, for today and for the future. If you think you need help to identify how to make the most of your investments, don’t be afraid to work with a partner that has the technical expertise and can help guide your technology investment

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