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Thoughts on Re-opening your Business by David U.K.

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David U.K., CEO, Cue Digital Media

A 27-year media veteran, David U.K. is the founder and CEO of Cue Digital Media. Cue Digital is the online media sales agency that audience-first publishers trust to deliver cool and cohesive experiences for brands and the consumers who adore them. Their consumer obsessed philosophy has led to the development of innovative in-house products and solutions ̶ from content creation to amplification and distribution ̶ that are transforming the future of digital advertising. Cue Digital reaches over 16 million unique Canadians across premium publishers each month, including more than 63% of millennials.


1. How can businesses smooth the transition of reopening their business in the coming weeks or months?  

“It is a company’s responsibility to be informed, on the latest federal and provincial regulations, as well as on what industry experts advise.  However, every employee has a different lifestyle with different challenges and varying levels of risk.  I think it’s important for leaders to have a conversation with their employees to determine how they feel most comfortable and least at risk when transitioning back to work.”


2. What are the differences between business operations pre and post-COVID and what is your advice to small businesses adapting to the new normal?

“This time can help teach small businesses to focus on the areas of their business that work best and remove those areas that no longer serve them effectively.  We’ve seen many larger companies pivot their operations to suit their consumers’ needs during this time, and I believe small businesses can do the same. By leveraging different skills their employees may possess, small businesses can lead their companies in a new and successful direction.”

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