What’s Marketing Worth To A Business-to-Business Company?

Leaders of business-to-business (B2B) companies often wonder if the rewards of marketing outweigh the costs. They wonder what kind of return they will get if they implement a strategic marketing plan that goes beyond the basic minimums of marketing. For most B2B companies, who have traditionally relied on salespeople to generate revenues, there is a … Continue reading What’s Marketing Worth To A Business-to-Business Company?